“Write Stuff” Newsletter Tips

 

Many companies and organizations use newsletters to shape their image, educate their audiences, raise funds for causes and inspire action on key issues. Newsletters are a great tool…as long as they’re done well.

Are you concerned that your newsletter is getting tossed or deleted instead of getting read? Here are 10 key suggestions for producing a newsletter that works for you:

 

   
Determine what you what to accomplish (your goals and objectives) and who you want to reach (your target audiences).
Include valuable information that readers cannot easily find elsewhere, and make the text personalized and timely.
Use brisk and informal text, reflect natural speaking and avoid big words and jargon: Simpler is better.
Keep paragraphs and stories brief, and try not to use “jumps” (stories that continue from one page to another) in print newsletters.
Use headlines with an active verb to grab your readers’ attention.
Think of captions as an opportunity: Use them to get your key point across, because they’re the first text most people read.
Limit the number of fonts in your newsletter: One or two work great, and still give you variety when you use bold-faced and italicized text for various items.
Use graphics elements like subheads (a small heading within a story) and pull quotes (key words/quote from an article, placed in large type and used like an illustration) to break up long blocks of text and more effectively present your information.
Ensure recipients opt in to receive an e-newsletter, and always offer them the ability to opt out.
Provide an ongoing feedback mechanism for readers, and periodically conduct more thorough assessments (such as surveys) to evaluate the newsletter’s effectiveness with your audiences and obtain information needed to make improvements.
   
 

Need help preparing your newsletter, or just fine-tuning it?

   
 

Mindy F. Berman Communications has written, edited and overseen the production of more than two dozen newsletters. To find out more about how we can help with your newsletter, contact us.

   
   
Contact us at 818-280-5106 or mindy@mfbcommunications.com
   
© 2013 Mindy F. Berman Communications. All rights reserved.