Plugging Into the Future:
Plug-In Conference & Exposition

Mindy F. Berman Communications oversees media relations, marketing and exposition sales for the annual Plug-In Conference & Exposition. The event brings together auto manufacturers, component suppliers, utilities, government agencies, the environmental community and academia to focus on key decisions related to plug-in hybrid and electric vehicles. In 2010, strategic trade-out partnerships with media, research and nonprofit organizations; use of social media; and targeted industry and media outreach resulted in the conference's highest-ever number of exhibitors (more than 40), record attendance of 1,300-plus at the event's Public Night and coverage by about 100 media representatives. (Organizers in 2010: Electric Power Research Institute and Silicon Valley Leadership Group.)

Giving Wings to Students' Dreams:
The New Journal of Student Research Abstracts

Working with Van Nuys Airport and California State University, Northridge, for five years Mindy F. Berman Communications handled associate editor and outreach responsibilities for The New Journal of Student Research Abstracts. This Library of Congress-listed periodical helps K-12 students apply what they learn in the classroom and nurtures their interest in scientific fields by publishing their science abstracts. From 2006 through 2010, during the airport's sponsorship, it also encouraged students to explore aviation while in school and consider careers in aviation. Teachers, other educators and students who responded to a survey after publication of the 2009 issue ranked the journal's value at 4.59 on a scale of 1 to 5, with 5 being highest.

Providing "Luxury" Service:
Beverly Hills Chamber of Commerce
Luxury Summit 2008

The Beverly Hills Chamber of Commerce turned to Mindy F. Berman Communications to provide event management and media relations services for its Luxury Summit 2008. The summit offered insight into the latest trends, forecasts and data in luxury consumerism and featured panel discussions by internationally known experts. Mindy F. Berman Communications worked on coordinating event logistics, developing collateral and marketing materials, handling media outreach and preparing media materials. The event attracted more than 500 professionals in fields such as investing, finance, retail and banking, and outreach resulted in coverage in the Daily News, California Apparel News, Women's Wear Daily and other mainstream and trade outlets.

Putting Our Energy to Work:
Energy Efficiency Global Forum & Exposition

Washington, D.C.-based Alliance to Save Energy hosted its inaugural Energy Efficiency Global Forum & Exposition in 2007 in the nation's capital, with a goal of forging partnerships and developing best practices, policies and strategies to respond to the climate, national security and economic implications of the increasing global demand for energy. Mindy F. Berman Communications handled the role of media day and outreach coordinator, conducting media outreach, developing media materials, coordinating nearly 30 exhibitor press conferences, facilitating interviews, serving as the on-site media liaison and more. The conference drew approximately 55 media representatives and generated a significant amount of both mainstream media and trade industry coverage.

Electrifying the Southland:
International Electric Vehicle
Symposium & Exposition

When the International Electric Vehicle Symposium (EVS) and Exposition, hosted by the Electric Drive Transportation Association (EDTA), took place in Southern California in 2003, EDTA tapped Mindy F. Berman Communications as the event's Public Days coordinator. The two Public Days allowed the public to test drive more than 70 electric-drive vehicles, tour the conference exposition floor, browse static displays and more. Work on this project included coordinating logistics, public and media outreach, volunteer support and other activities with about 20 automakers, energy and environmental organizations, colleges and universities. The Public Days drew more than 2,000 people — a new EVS North American record — and the EVS garnered coverage by 80-plus media.

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